The wisdom of a veteran commercial casting director and the viewpoint of a head shot photographer-writer mix well to give newcomers to commercial acting all the how-to's, acting tips, and references to break in. After all, the reasoning goes, more than 80,000 commercial roles are cast each year, so why not get in on it? On the basis of their collective experience and interviews with more than 75 industry pros, Berland and Ouellette completely debunk some of the myths surrounding success: that talent is the only quality that matters; that you can pay to get on camera; and that all you need for voice-over's is a great demo tape. Wrong, wrong, wrong. Here, aspiring actors are walked through every stage of the process, from resume preparation and getting head shots to residual and contract explanations. Summaries at the end of chapters help focus on what has been learned, and straight text is interspersed with question-and-answer interviews. A good reality check about commercial acting for both kids and adults.

Every year, over 80,000 commercial roles for all ages, physical types, and ethnic backgrounds are cast by ad agencies, producers, directors, and casting directors across the country. Breaking Into Commercials will show you what it takes to get one of those roles and give you an edge over the competition.

This essential guide provides untapped opportunities in regional markets and abroad, and shares valuable insights into developing a competitive edge."

In Breaking Into Commercials, you will discover how to:

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