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Breaking into Commercials
The Complete Guide to Marketing Yourself

The wisdom of a veteran casting director and the viewpoint of a photographer-writer mix well to give newcomers to commercial acting all the how-tos, tips, and references to break in. After all, the reasoning goes, more than 60,000 commercial roles are cast each year, so why not get in on it? On the basis of their collective experience and interviews with more than 75 industry pros, Berland and Ouellette completely debunk some of the myths surrounding success: that talent is the only quality that matters; that you can pay to get on camera; and that all you need for voice-overs is a great demo tape. Wrong, wrong, wrong. Here, aspiring actors are walked through every stage of the process, from resumepreparation and getting head shots to residual and contract explanations.

Summaries at the end of chapters help focus on what has been learned, and straight text is interspersed with question-and-answer interviews. A good reality check about acting for both kids and adults. Barbara Jacobs --This text refers to an out of print or unavailable edition of this title.

Every year, over 60,000 commercial roles for all ages, physical types, and ethnic backgrounds are cast by ad agencies, producers, directors, and casting directors across the country. Breaking Into Commercials will show you what it takes to get one of those roles and give you an edge over the competition.

This essential guide provides untapped opportunities in regional markets and abroad, and shares valuable insights into developing a competitive edge."

In Breaking Into Commercials, you’ll discover how to:

  • Get the best head shots
  • Create a résumé and cover letter that opens doors
  • Fine-tune your craft to develop a competitive edge
  • Find a good agent
  • Give an audition that will result in more callbacks and jobs
  • Prepare for a commercial shoot
  • Make the most of working in regional markets
  • Move from regional to major markets
  • Break into voice-over work
  • Cross over from modeling to commercials
  • Launch your child’s commercial career

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